Once upon a time would be a great way to start the interesting brand story of the inimitable Asopalav. There were 4 friends, who believed in each other. They came together, and made a decision that changed the course of their lives. Moving out of their home turf, belying conventional norms, they created Asopalav – a business that was as fresh and fertile as its name.

In Gujarati language, Asopalav means the Ashoka tree – the resplendent, evergreen tree that is symbolic of freshness, revival and good health. Asopalav, a leader in Indian ethnic and fashion apparels’ production and merchandising, also stands for these core qualities.