an Parag needs no introduction since Pan Masala itself is recognized by the name of Pan Parag which is a flagship brand of our Group. The product "Pan Parag" was launched in the year 1973. This revolutionary product was pioneered by Late Shri Mansukhbhai Kothari. Popularly known as Babuji, he was a tastemaker, well ahead of his time. Pan Parag became a household name in the 80s when Mr. Deepak Kothari launched the product in smaller pouches instead of big tin packings, Pan Parag assumed the position of a market leader.

The journey began with a simple need to create a mouth freshener that brings alive the experience of eating paan. Pan Parag is a fine blend of betel leaves. Its packaging makes it easily accessible, even on the go. At Pan Parag, zest of ingredients like cardamom, menthol, catechu gives an experience that satisfies traditional tastes and evokes nostalgia. Babuji's minimalism and quality-oriented craftsmanship helped make Pan Parag a world-famous brand. His legacy continues to inspire Pan Parag to attain newer heights.