One day on a cold January evening, as he was out for a run, our founder tucked his phone into his running-shorts and started off. Five-hundred metres into his run, the flow of his thoughts came to a standstill. His phone had slipped out of the shorts, bounced onto the pavement and cracked. Walking home with his shattered mobile, he wondered if this common problem could somehow be solved. Having been a keen sports person all his life, training was part of his daily routine. So, to solve the constant issue of mobile-storage, he tried shorts with deep pockets, arm bands & waist belts, but nothing worked.